Monday, August 13, 2012

Blog Critique: Celestial Prescriptions

In this series I give constructive feedback about the look and function of an author blog from a marketing perspective. As always, I rely on help from graphic designers Tom Barnes (my hubby) and Joe LaRue. To review the blog elements we look at or to submit your own blog for critique, go here.

I'm posting late today so let's just jump right in. Today's blog comes from Celeste Vaughn at Celestial Prescriptions. Not a writer blog today, but there's lots we can learn from her. Head over and return below.


Celeste, you have done a really great job at creating a total package product. The name of your blog ties in to your name plus your job plus what you do on your blog plus the Christian aspect. Awesome. And your blog header is unique and has a distinct color palette. All good.

As for suggestions to improve, let me first start with Joe, our graphic designer. He (and I) feel that your body font is a little too big. You also need sidebar separation - a different color on the sidebar or a line separation would be good. 

Now, I'm not all about fonts like the designers, but Joe suggests not using the Zaph Chancery font in all caps for your date and other headers. It's meant to be a font that is only used for the first letter of a page because all the letters run into each other. You might like the look, but it's not really clean and can be hard to read.

You have a nice palette, as I said before. But you can go further.There are two different blues in your header - did you know you used two different? They are only slightly different. Joe suggests increasing the difference and playing with that more. You could also add another color to the palette and play with that through your blog.

I love the layout of your navigation tabs across the top. And the topics themselves are great. For the sidebar, though, I would place your profile at the top so people can see who you are first thing.  The twitter bird by himself is cute, but you already have a twitter link smaller with facebook and email and all that. I'd stick with that to clean things up. I think you should move your "Follow this blog" up higher. People have to search too long before finding it. I also prefer having less in your sidebar. I think it's too long, but so are your posts. I say 5 posts on a page at most and your sidebar should not be longer than that. Are there things you feel you could cut or put on another page?

Overall, I think you do an excellent job of having your blog speak your message. I'm glad to read that your health is better and your sharing of your story is very inspiring. Thanks for being a victim and God bless!

Any other thoughts to add, readers?
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