Saturday, March 31, 2012

Saturday Savvy Sensation: Sher Hart

You know who's awesome? Sher Hart. I don't think she even knows how awesome she is because when I asked her to be a Savvy Sensation she seemed to think she wouldn't be an ideal candidate. But, oh, she is. Read on.

Who are you (what do you write, what are your personal stats)?
I write under a pun name, Sher A Hart. I write pun-filled fantasy adventure for teens. My first book in the Earth One series is middle grade, and so is the next. The third may be YA.

By personal stats, I hope you mean my followers because my chocolate stats have led to weight stats I don’t want to divulge because of body bulge.

Anyway, my blog has 587 GFC, 55 NB, and one Blog Frog you can’t see because she hopped away. No, I don’t have a Blog Frog widget because I didn’t even know it existed until recently. I’m just over 1300 on twitter. I’m slow because I check every bio and tweet stream to make sure they’re clean. If someone’s @handle piques my interest, I may follow his, her, or its blog too. That’s how I ended up following a tp-roll, a dog, some feet, and other humorous tweeps. I don’t follow eggheads unless I know the person behind the handle from somewhere else. So please, put up a picture and a bio. The bio is helpful for listing.

Where can we find you online (blog, twitter, facebook, etc.)?
A writer’s name, in my case a pun name, should be his or her brand. One of the reasons for branding is to make it easy for people to find you. So my name is part of every platform. I’m on Facebook and Google+ as Sher A. Hart and twitter as @SherAHart. My website is at www.sherahart.com, and my blog is at http://sherahart.blogspot.com. I may switch to Wordpress to see which does better. I would like to hear from someone who knows from experience.

When did you begin your online platform building?
I started my website first, in early 2010. My first blog entry shows as March 2010, but I think something happened to a few earlier entries. I started a Blogger blog that same summer, but I didn’t get serious until the summer of 2011. That’s when I ran my first monthly contest for chocolate and books. Really, I can’t have one without the other.

What is your message, if any (is your blog about anything specific, for example)?
Cover the world with books and chocolate! Wait, no. That’s just my monthly contest theme.

Before I started writing, my charity work was all physical, hurricane cleanups, church work, Boy Scouts, school volunteering, etc. When I started writing, I wanted my blog to encourage others writers to work for a cause. If you’re going to write, you might as well try to do some good for someone besides yourself. “Care for a cause and have pun doing it” was my first blog description. I later added “There’s a whole world of reasons to write for right.” I wanted to expand and clarify the idea of helping others by writing for a cause. Also, the world in my blog’s background is Earth, which happens to be very similar to Earth One in my book. Serving others does not require neglecting yourself; in fact it does your body and spirit a world of good.

How have you built your followers? What have you done that has been the most successful?
1. Rachael Harrie’s Platform Building Campaign: These are free and you can meet a lot of writers who will follow you back if you follow them and comment on their blogs.

2. Blog Hop Book Giveaways. These are not free, but I give away books I read, so the extra cost is postage. An unpublished writer isn’t going to find enough readers just among other writers. We need readers as followers too. My son says I’m a sellout. I think seeking followers who read the same kind of books I read is good business because they might buy my book someday. Besides, media rate postage is very cheap as advertising costs go.

3. Twitter. I resisted too long because I thought only narcissists and social butterflies used twitter. I love the #hashtag search and list powers not available on FB. I don’t love that I get caught up in reading interesting links and stay on it too long.

What have you done that has failed?
I tried blogging on my website. Nobody came, or I couldn’t tell if they did because I didn’t know how to add follower widgets like GFC or NB. Of course I would have lost GFC anyway. But now that I know how to add follower widgets, I don’t feel the urge to restart my website blog. One blog is enough for me.

I also included too many puns in my first book. I’m still weeding out the clunkers. To a lesser extent, writing my main character in third person was a failure because it was difficult differentiating a split personality when both were “he.”

How much time do you spend blogging? Reading blogs? Commenting on blogs?
Well, let’s add another failure. I don’t keep track individually, but the total is too much. Blogging, reading and commenting, combined with twitter and other social media, should take less time than writing. Since I lose track of time, I ought to use an alarm, except I would forget to set it. I’m better at using a calendar. Knowing I want to return pages to a critique partner or post a blog by a certain date keeps me on track.

What else should we know about you?
I’m a Mormon, and I read that more of us write SF and fantasy than any other religion. I always liked to play dress up as a child and pretend to be someone else. As an adult, I made a Queen Borg costume that won first prize at a Star Trek convention. But I’m not a Trekkie so much as a generic Science Fiction and fantasy lover. Thanks to your advice, I now have a search box on my blog’s sidebar where you can type in “Queen Borg” to see the winning costume along with the second, third and tie for fourth place costumes I made for my hubby and two oldest sons. You can type in “about me” to find out all kinds of other strange stuff, but don’t type in “Aso Adobo” unless you have a strong stomach.

Any additional advice for our readers?
I stop reading a lot of indie books within a couple of chapters because they need serious editing help. When I tell the author about all the errors, the general response is, “I can’t afford to hire an editor.” Now I have some evidence besides bad reviews on Amazon that it’s not just me that thinks these books are too hard to read. Go here: http://theselfpublishingreview.wordpress.com/ and then decide if you can afford not to hire an editor. Head hopping is one of my pet peeves. Telling me what every character thinks totally ruins any mystery, and I’m not just talking about a mystery book. Head hopping kills the mystery of romance too.

What makes you unique?
I read while I’m walking. Most writers know they want to write from an early age, but I didn’t want to write until gardening became too difficult because of sciatica. I sure didn’t expect my third choice hobby to become first choice once I started.

Sher, the more I read about you, the more I adore you. You don't know how many times I said, "Wow!" and "Me too!" when I was reading your answers, but it was a lot. I so admire your wanting to help the world, your religion, and your sense of humor. (I think I will not search for Aso Adobo on your blog, by the way, thanks for the warning). Thanks so much for being here. You've been so sensational!

Wednesday, March 28, 2012

Preparing for A to Z


I'm preparing for April's A to Z Blogging Challenge. What are you doing? 

Monday, March 26, 2012

Blog Critique: Damsel in a Dirty Dress

In this series I give constructive feedback about the look and function of an author blog from a marketing perspective. As always, I rely on help from graphic designers Tom Barnes (my hubby) and Joe LaRue. To review the blog elements we look at or to submit your own blog for critique, go here.

We have a published author for today's critique. I love this because your site is a whole different ball game when you have product that you're selling. But, man, we have a lot to cover today so go check out Nicole MacDonald's Damsel in a Dirty Dress and meet below.
The first thing I have to get out there, Nicole, is that I really enjoy reading your blog. You are a completely enjoyable read. The problem is that I spent a good deal of time on your site before I could figure that out. There's a lot going on and, admittedly, I was overwhelmed when I arrived. That's not where you want your readers - or, when you are selling a book, your buyers - to be when they visit your site. So let's see what you could do to change that.
  • The first thing a reader sees of your blog is the above screenshot. Notice, I don't even see any content without scrolling. Rule of thumb for everyone: Make sure your header info does not take an entire screenshot. We'll talk more about ways to fix this as you go on.
  • On the screenshot, notice we don't see your name anywhere. I love your website title, but you need to add your name. Even if you had "Nicole MacDonald is a" above "Damsel in a Dirty Dress." Your name is crucially important. We need to know we are at the right place.
  • I love the Amazon widget. BUT here's 2 things I don't love about yours:
    • You have books other than yours in your widget. Confusing! I'd just keep your books in this widget.
    • Your widget is preventing me from seeing the rest of your site. It makes me feel like I'm on a book-seller's site or a MySpace page. I'd move it to run vertically on one of your sidebars.
  • The white of your navigation and sidebar links, and later the background of your posts, is too garish. Use a really light blue for the background of your posts. For your navigation, I'd use that awesome yellow you have lower on the left sidebar. It's a great palette, really. But you need to use that yellow more to punch it up.
  • The navigation links are confusing and they shouldn't take two lines. I don't even know who you are yet so menu items such as "Characters in the trilogy" mean nothing to me. Here's what I suggest for menu items (as long as they all fit in one line)
    • Home
    • About Me
    • My Books - include "Characters in the trilogy" on this page 
    • Tips for Authors - Put both the e-book formatting and the indie advice here
    • How to Download
    • Contact Me
And now we can finally scroll down.
  • When you are selling books, I want to see two things near the top of your blog: Your profile and your books. I should see both of these without scrolling down so this is when a double sidebar is effective. I would put your profile at the top of one side and books for sell on the other. This would be a good place for the vertical Amazon widget with only your books. Go ahead and keep that whole left sidebar for your products. 
  • I'd always put your newest book at the top of your book list. Otherwise, people returning to your site might stop looking when they see your first book listed. You want them to say, "Yes! The new book is available!"
  • Your main post section is too narrow. Another rule of thumb: Your sidebar space added together should never be wider than your main post section. You have a fair amount of space not being used on the sides so I would just widen your main area and keep your sidebars at their current width.
  • Your profile is a fun read. But it's buried and it's too long. Move it to the top. Then, I'd trim it here and put the long version on your "About Me" page.
  • Trimming will give you room to put your followers up higher instead of buried at the bottom. Followers are not as important now as when you don't have a book to sell yet. You always want people to do something when they visit your site - something the blog owner can track. For unpubb'd bloggers, you want people to follow and/or comment. For pubb'd authors, you want people to buy your books.  Everyone, keep these two things in mind and it will help you build your site. Make sure you always ask yourself, does my site make it as easy as possible for people to do what I want them to do? If there's other stuff getting in the way of that goal, it needs to go.
  • In the spirit of not being totally un-fun - I don't mind the fish at the bottom of your blog. Just keep them down at the bottom where they don't take up prime real estate.
I think I'm done. Nicole, you have a jewel of a blog. Unbury it, polish it up a bit and this site is going to shine.

FYI: Here are a couple of published author blogs that I think do a (pretty) good job of organizing their material:

Readerly people - do you have any thoughts for Nicole?

Saturday, March 24, 2012

Saturday Savvy Sensation: Cynthia Leitich Smith

Yay! Today we have the sensational Cynthia Leitich Smith!

Cynthia Leitich Smith is the New York Times and Publishers Weekly best-selling author of TANTALIZE, ETERNAL, BLESSED, DIABOLICAL and TANTALIZE: KIEREN'S STORY (Candlewick). Her award-winning books for younger children include JINGLE DANCER, INDIAN SHOES, RAIN IS NOT MY INDIAN NAME (all HarperCollins) and HOLLER LOUDLY (Dutton).

Her website at www.cynthialeitichsmith.com was named one of the top 10 Writer Sites on the Internet by Writer's Digest and an ALA Great Website for Kids. Her Cynsations blog at cynthialeitichsmith.blogspot.com/ was listed as among the top two read by the children's/YA publishing community in the SCBWI "To Market" column.


Who are you (what do you write, what are your personal stats)?
I’m the author of several children’s and YA books including Holler Loudly, illustrated by Barry Gott (Dutton, 2010), and the Tantalize series (2007-).

I make my home in sunny Austin, Texas; with my author-husband Greg Leitich Smith and our four fierce writer cats. I also occasionally teach writing for young readers.

Where can we find you online (blog, twitter, facebook, etc.)?
Author website: http://www.cynthialeitichsmith.com/
Blog: http://cynthialeitichsmith.blogspot.com/
Facebook: http://www.facebook.com/cynthia.leitich.smith#/pages/Cynthia-Leitich-Smith/47037004867
Twitter: http://twitter.com/CynLeitichSmith

When did you begin your online platform building?Before anyone had heard of “platform building”—I launched my author site and an e-newsletter in 1998, my blog in 2004.

What is your message, if any (is your blog about anything specific, for example)?
My focus is inspiration and upbeat, useful information for writers, readers, gatekeepers, booksellers,
publishing pros and other book lovers of all stripes.

How have you built your followers? What have you done that has been the most successful?
I consistently offer in-depth coverage of the craft and business of books for young readers, including guest
articles from new and established voices in the field, interviews with members of the children’s-YA literature community, and coverage of breaking news.

What have you done that has failed?
I regret giving up my e-newsletter when blogs took off. I’d built up a substantial following, and I was too quick to trim my sails. On a related note, I waited too long to hire a professional web designer.

How much time do you spend blogging? Reading blogs? Commenting on blogs?
I spend about an hour a day blogging and about as long reading and commenting on blogs. Exceptions would include book launch periods or when I’m faced with a substantial, quick turn-around series of posts, such as coverage of Bologna speakers.

What else should we know about you?
I’m active online, but I put my creative writing first. When I’m stuck on a scene, I dance to the soundtrack to “Xanadu.” For the first time today, I received a check from a publisher in Turkey. And my latest revision went to my editor this morning.

Any additional advice for our readers?
Find a way to visually unify your platform. For me, using variations of the same avatar and color palate made a huge difference.

Don’t be afraid to put your byline out there. If no one knows you’re the author of the blog, then it’s difficult to build relationships.

Think hard about how personal you want to get. There’s no one right answer. It’ll vary from individual to individual. But it can help to set a guideline. I don’t say anything on my blog that I wouldn’t say at a podium or a lunch with colleagues, gatekeepers and publishing pros.Remember, it's a two-way conversation. Go forth with empathy, good humor, and cheer.

That is such sensational advice, Cynthia. I adore that you dance to Xanadu. And a check from Turkey? How exciting! Thanks so much for visiting. You've been a savvy inspiration to us all!

Tuesday, March 20, 2012

A to Z Blogging Challenge

Did you notice the little A to Z blogging challenge badge in my sidebar? Yeah, I broke down and signed up. I wasn't going to do it because I am so busy with Easter at the beginning of the month. I had even already written my post for a "blogging vacation".

So why did I change my mind? Peer pressure. No, actually, peer envy. I realized so many of the blogs I was visiting had that little badge and I started feeling left out. Like, wow, they're all going to be visiting each other and bonding and I'll be sitting here with crickets.

Yep, that's what swayed me. What really sealed the deal was when I had the idea to do an A to Z of author marketing throughout the month. I've been feeling like I really need to share some more of that info lately, and this is the perfect opportunity.

For those of you who are signed up for blog critiques in April, can I move them to the Sunday before each scheduled day? I'll email you all and talk to you about it directly. That would help me out.

And those of you who haven't signed up - come on, what are YOU waiting for? (Do it, do it, do it, do it!)
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