As is the case with most books, a lot of energy has been put into the cover reveal by Kimmy and Spencer Hill Press. This is a classic way to create buzz about a forthcoming book. I'm going to talk a little about the whole process rather than just the cover reveal since we are following Kim and her marketing strategies as she promotes her book.
Kim and her editor emailed bloggers to participate in the reveal. They asked to include the cover and the blurb about the book. This is also the place that her editor let bloggers know they could request an ARC. This is for reviewer blogs. The idea is to get people reviewing your book (hopefully with a thumbs up!) before the release so that readers are interested in reading. Below is the exact letter we received from Spencer Hill Press rather than just the blurb to show an example of how you ask bloggers to participate.
Hi folks,
Spencer Hill Press is lucky enough to work with Vic Caswell of Sketcher Girl Studios. Her latest cover design is for Triangles, Kimberly Ann Miller's amazing story of a girl who wakes up in alternate realities each day she spends in the Bermuda Triangle. It's sort of like a teen romance version of Groundhog Day, and it will make you both cry and laugh out loud.
I'm writing to invite you to take part in the cover reveal. If you're interested, please post any time after 12:01am on Friday, June 22nd.
Triangles
A cruise ship. A beautiful island. Two sexy guys. What could possibly go wrong?
In the Bermuda Triangle--a lot.
Hoping to leave behind the reminders of her crappy life--her father's death years ago, her mother's medical problems, and the loser who's practically stalking her--seventeen-year-old Autumn Taylor hops on a ship with her sister for a little distraction. When she wakes up in the Bermuda Triangle, she fears she's gone nuts for more than one reason: that loser's suddenly claiming they're a happy couple... a hot guy is wrapping his arms around her and saying "Happy Anniversary"... and suddenly, she's full of bruises, losing her hair, and getting IV medication. Autumn visits the ship's doctor, hoping for a pill or a shot to make the craziness go away. Instead, she's warned that one of these "alternate realities" could become permanent.
She just has to ask herself one question--how the hell is she going to get out of this mess?
In the Bermuda Triangle--a lot.
Hoping to leave behind the reminders of her crappy life--her father's death years ago, her mother's medical problems, and the loser who's practically stalking her--seventeen-year-old Autumn Taylor hops on a ship with her sister for a little distraction. When she wakes up in the Bermuda Triangle, she fears she's gone nuts for more than one reason: that loser's suddenly claiming they're a happy couple... a hot guy is wrapping his arms around her and saying "Happy Anniversary"... and suddenly, she's full of bruises, losing her hair, and getting IV medication. Autumn visits the ship's doctor, hoping for a pill or a shot to make the craziness go away. Instead, she's warned that one of these "alternate realities" could become permanent.
She just has to ask herself one question--how the hell is she going to get out of this mess?
Title: Triangles
Author: Kimberly Ann Miller
Publisher: Spencer Hill Press (www.spencerhillpress.com)
ISBN: 978-1-937053-36-9
Release Date: June 18, 2013
Formats: Paper, e-book
If you'd like to request an ARC, please use the reviewer form on our website. ARCs should ship in early 2013.
Take care!
- Kate
The only thing I would do additionally in this letter (and mind you, I am not experienced in book promotion as the people at Spencer Hill are, just in marketing itself) is include a Goodreads link so that people can go add this book directly to their to-be-read list the minute they see the cover. The cover reveal is so far before the actual release, after all, so it is good to help readers find a way to remember that they want to read it!
And now for the cover...isn't it beautiful?!
What do you think about cover reveals? Do they make you want to read a book?
