Who doesn't like to win? Exactly. That's why running contests on your blog is a great way to attract followers, reward readers, and draw attention to important announcements. Read back through my Savvy Sensation Series and you will read that many of them built their platform with contests.
The most successful contests, of course, have prizes that people want to win. Gift cards, books (especially advanced copies, aka ARCs), and agent submissions always pull a nice draw. You can also offer critiques, editorial services, or other book swag. Be creative! Be unique! If you haven't tried a contest yet, I challenge you to try it.
This seems like a great place to run a contest of my own, doesn't it? Let me just say, there's one in the works. But you'll have to come back later in the month to find out about it. How's that for building up some interest?
Do you run contests? Have you found them helpful in building your blogging platform?