Wednesday, April 11, 2012

J is for Joint Ventures

Joint ventures in author marketing are hip and happening. They're also very effective.

I'm talking about the blogs, contests, and other marketing efforts that are taken on by more than one author. Here are some examples of these joint ventures:
The hosts who put on these websites, contests, and challenges have joined up with other bloggers and authors to make the event bigger than they could manage on their own. 

Joint ventures make sense. The work load is manageable and the exposure is farther reaching than a person can do on their own. You also have a team of marketers and a team of ideas. 

These joint ventures don't go without work, though. And other people are relying on you so the pressure can be on. But, especially if you have a book to sell, I recommend the efforts. Find a group of others that have a similar work and similar goals. 

Have you been a part of a joint venture? If not, will you do them at a later time?

16 comments:

AlexJCavanaugh said...

This is my second year as co-host for the A to Z Challenge and you bet I'll do it again next year!

A Daft Scots Lass said...

I love being a part of them!

Stacy S. Jensen said...

As a blogger, I participate in joint ventures like Perfect Picture Book Fridays at Susanna Leonard Hill's blog and am enjoying the A to Z challenge. As a writer, I'm always interested in joint ventures on the marketing front. I think it's a great way for writer's to distribute some of the work and hopefully see some of the rewards. I mean, I want my favorite writers to keep writing!

Gwen Tolios said...

I fellow blogger and I host a writing accountability group together, it's small, but that's okay!

Julie Hedlund said...

I did a couple of the Writer's Platform-Building campaigns, and I did meet some great people through it. It's fun to join blogfests every once in a while too, but I'm finding that I have less bandwidth these days for joint venturing. :-(

Carol Riggs said...

I love joint ventures and doing things with other bloggers. I liked doing Rachael Harrie's Writer's Platform blogfest last year. It's good to toot others' horns for them and do guest posts and interviews, too!

EDISTLYWZUMNP6 said...

SCULLS..CHERSCO giving that baby away.
ASETOR to ELSA ETOR, along with RRAPOP.
CCOMSE- COMIESS-COMIA.
They went with ROCCAT- THE ROCCE- CANOMM.
And that's MMILAYST.
" Assholes".

Peggy Eddleman said...

I think you are totally right! I'm part of the Lucky 13s, and the Crowe's Nest, and someday, I'd love to be a part of a smaller group blog. They sound like so much fun!

Laura Barnes said...

Really, can A to Z exist without you?

Laura Barnes said...

Me too!

Laura Barnes said...

You already know all this, Stacy. I think you could probably write this blog yourself. :)

Laura Barnes said...

That's totally okay. Sometimes joint ventures can get too much to keep up with. Small is perfect.

Laura Barnes said...

Yes, I imagine you're pretty maxed these days, you busy bee. You do Picture Book Fridays, don't you?

Laura Barnes said...

I pooped out on the last Platform blogfest. I was too busy. Tooting others' horns is great fun. I need to do it more often.

Laura Barnes said...

There is also such thing as burn out, but you seem to be doing just fine :)

Ryshia Kennie said...

I've never been part of a joint venture but I can definitely see the advantages for the blogger and the reader.

Post a Comment

I love hearing from you! You can choose to comment as a guest or use any of the other login options available after you hit "Post As". Thanks for contributing to the conversation :)

Related Posts Plugin for WordPress, Blogger...