You thought I was going to say Twitter, didn't you? Yes, Twitter is a very good marketing tool for authors and you should certainly look into using it. But there are a lot of posts about Twitter and not so many about a marketer's best friend: a Thesaurus.
A lot of marketing is about having a clever, catchy phrase or keyword. If people can remember you/your book/your event/your whatever, then you have accomplished half your marketing goal. I'm sure most of you writer types are used to using a thesaurus for your writing, but have you considered it for your marketing?
Do you use a Thesaurus? I have it on a quick link.
And don't forget to enter to win a $15 gift card from
Barnes and Noble or a pre-order of Gennifer Albin's Crewel. Contest ends Wednesday.