
For those of you who are not so fond of Facebook, I just wanted to share some statistics with you gathered from www.pewinternet.org. Take a look at this graph:
That graph is telling you that 83% of people ages 18-29 who use the internet are on a social network. 70% of users ages 30-49. And most of those social network accounts are on Facebook:
Of adult Social Network users:
- 73% have a Facebook account
- 48% have a MySpace profile
- 14% have an account on LinkedIn
- 1% each on Yahoo, YouTube, Tagged, Flickr and Classmates.com
- 10-12% are on “other” sites like Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com
Teens are on Facebook too:
- 54% of teens ages 12-14 are on Facebook
- Teens between the ages of 15-17 are on Facebook nearly 19.9 hours a week
Comparatively, only 19% of internet users are on Twitter. Take a look at this graph:
Your readers are on Facebook. If you are trying to reach them through Twitter, through blogs, they're somewhere else. Just sayin'.
Do these stats surprise you? Do they change your mind about social networking? I'm interested in your thoughts.