When I - or anyone, for that matter - says "know your market", we mean that you need to know exactly who your book or product is FOR. Not just YA or MG but YA readers who like paranormal romance or MG boys who want potty humor and drawings.
The reason you need to know your market is because step #2 is to BE where your market is. My book is an MG for girls (mostly) ages 8-12 who like magic, friendship, and happy endings. This blog is not where I'm going to find those readers. Facebook is not where I'm going to find those readers. Researching where those kids hang out and get their reading recommendations from is crucial. I'm imagining that librarians, school events, and interactive websites are going to be top on the list of places that they are that I can also be (or my book can be, when I finally have a published book).
Being where your market is takes research and thinking outside the box. You may need to get your creative little head going to figure out how you can afford to be where you need to be, but you can totally do it - you wrote a book, after all. Well, you will have if you are at this stage of the game.
Know your market. Be where your market is. Any questions?
