Wednesday, April 18, 2012

Q is for QR

QR codes stands for Quick Response codes. They are those funky little boxes on EVERYTHING these days that, if you take a pic of it with your smart phone, you are led directly to a website. They are the all the rage in the marketing world. You see them on mailers and billboards and bus shelter signs. Do you know what I'm talking about? There's a picture of one to the right.

Yeah, now you know what I'm talking about. Let me tell you what's cool about QR codes - they are an easy way to get people to your website without them having to type in the address.

And they aren't just for the big marketing people. You can easily get your own QR codes for FREE to put on your own marketing materials. You can put them on your business cards, bookmarks, postcards, t-shirts - anything - and whenever someone scans the box with their smart phone, they will be taken to your website, or wherever it is you want them to go. Let me clarify, your smart phone has to have a QR app, but lots of people have that app.

Here's a website I have used for QR codes. If you want to better manage your codes and track them you can purchase a plan for as little as $25 a month, but I doubt that any of us will really need that. When we get to that level, our publishers should be handling it for us, right?

Do you use QR codes? Do you have the app? Have you even seen QR codes?
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