I read an excellent post recently where social media strategist, Cindy Ratzlaff said about marketing and book promotion:(I)f anyone tells you they’ll do it all for you, RUN. If the author is not involved personally, lending his voice and personality to social media, the desired effect will not be achieved. The whole point of social media is to shorten the distance between the passionate reader and the passionate writer. Social media marketing is the new book tour or bookstore reading. The author is the magic.Those are some dang good words to remember.
Be involved. Be yourself. Be the magic.
Are you magic?
