So much of good marketing is just recognizing opportunities when they arise. Good recognition of opportunity requires you to be a bit self-centered about your viewpoint. How can this (or that or whatever) benefit me?
Yeah, it doesn't sound so good, but it doesn't have to be mean or selfish. For example, if the coffee shop in your neighborhood starts doing open poetry nights, will they also let you read a book excerpt? You don't know unless you ask.
The difficult thing about opportunity is that it isn't like I can give you a list of them for you to seek out. They come and go in many forms and the ability to recognize them takes thought and creative thinking. And always being on the lookout.
I'll leave you with some of my favorite opportunity quotes:
"Opportunities? They are all around us?there is power lying latent everywhere waiting for the observant eye to discover it."
- Orison Swett Marden
- Thomas Edison
"It is not often that a man can make opportunities for himself. But he can put himself in such shape that when or if the opportunities come he is ready.”
- Theodore Roosevelt
"Once an opportunity has passed, it cannot be caught."
What opportunities are around you? Do you take them when you see them?