Tuesday, April 10, 2012

I is for Involved

I read an excellent post recently where social media strategist, Cindy Ratzlaff said about marketing and book promotion:
(I)f anyone tells you they’ll do it all for you, RUN. If the author is not involved personally, lending his voice and personality to social media, the desired effect will not be achieved. The whole point of social media is to shorten the distance between the passionate reader and the passionate writer. Social media marketing is the new book tour or bookstore reading. The author is the magic.
Those are some dang good words to remember.

Be involved. Be yourself. Be the magic.

Are you magic?

18 comments:

A Daft Scots Lass said...

I've been Magic all my life

Matthew MacNish said...

Amen to that.

KarenG said...

Hi Laura, great blog here! Thanks for visiting mine and commenting. I really like your take on this. Getting involved is what it's all about. Great quote too, thanks for sharing that.

Merrie said...

I totally agree! I especially like the statement "Social media marketing is the new book tour or bookstore reading."

Kimberlee Turley said...

Someone could technically do it all for me, if they pretended they were me. Sort of like a ghost writer.

Laura Barnes said...

LOL! I would have guessed that about you.:)

Laura Barnes said...

You are the living example of this post. :)

Laura Barnes said...

You're welcome and thank you!!

Laura Barnes said...

Yes, that's a great post! Thanks!

Laura Barnes said...

LOL! You could totally do that. People do hire others. But it's never as good as if you do it yourself. :)

AlexJCavanaugh said...

I'm involved! Besides, can't imagine paying someone to do it for me. Clones yes, paying someone no.

Laura Barnes said...

You? Involved? Hmm... (LOL)

Jenny said...

Good advice!

Laura Barnes said...

Thanks!

Angela Brown said...

Such in-depth involvement is what some self-pubbed authors tend to relish, having the ability to be hands on in the process from start to market.

Laura Barnes said...

That's a great point. I see so many people complaining about all the work, it's great to hear the opposite. :)

Jamie Gibbs said...

I run a fantasy blog; I'd be a charlatan if I wasn't magic :P

Jamie
Fellow A-Z Buddy
Doing a monumental blog catch-up
Mithril Wisdom

Laura Barnes said...

Awesome :)

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