I'm talking about the blogs, contests, and other marketing efforts that are taken on by more than one author. Here are some examples of these joint ventures:
The hosts who put on these websites, contests, and challenges have joined up with other bloggers and authors to make the event bigger than they could manage on their own.
Joint ventures make sense. The work load is manageable and the exposure is farther reaching than a person can do on their own. You also have a team of marketers and a team of ideas.
These joint ventures don't go without work, though. And other people are relying on you so the pressure can be on. But, especially if you have a book to sell, I recommend the efforts. Find a group of others that have a similar work and similar goals.
Have you been a part of a joint venture? If not, will you do them at a later time?